The exit is the trade.
exitFi is an AI-powered exit planning platform built for traders who are tired of making the right call on entry and the wrong call on the way out. We help you plan, monitor, and execute exits with discipline — so your process protects your profits.
The problem nobody talks about
Most investors don't fail because they lack intelligence or data. They fail because:
The problem isn't knowing what to do. It's doing it when it's hardest.
What exitFi does about it
exitFi gives every position a structured exit plan — with targets, stop losses, thesis documentation, and AI-powered alerts that tell you when it's time to act and why. Not stop losses alone. Not take-profit lines alone. Intentional, contextual exits that:
What we believe
Not predictions. Not hot tips. Not false certainty.
Every position gets a plan before emotion gets a vote.
We don't guess where the market's going. We prepare for where it might.
One great trade means nothing if the next one wipes it out.
The best decisions are made before the market forces them.
The real goal
We're not chasing better trades. We're building better traders.
Built from experience, not theory
Colin Tracy · Founder
I've worked at the intersection of markets and enterprise software for over a decade. I've also lost enough money — including a six-figure loss early on — to understand how fragile conviction becomes under real-time pressure. I've held winners too long, exited too early out of panic, and ignored plans I knew were right.
exitFi is the tool I wish I had then. Not another charting platform or screener — but a system that keeps you accountable to your own plan when it matters most. We're product-first, quietly focused on delivering measurable value. Let the product do the talking.
Ready to exit smarter?
Plan every exit. Monitor every position. Trade with discipline.